Why Website Speed Matters
Website speed isn't just a technical metric — it's a business metric. Every second of delay costs you visitors, rankings, and revenue.
The Numbers Are More Alarming Than Most People Realize
- 53% of mobile users abandon a site that takes more than 3 seconds to load
- A 1-second delay in page load time results in 7% fewer conversions
- Google uses Core Web Vitals as a ranking factor — slow sites rank lower
- A 100ms delay in load time can reduce conversion rates by 1%
What Makes Websites Slow
- Unoptimized images — often the single biggest culprit
- Too many third-party scripts and plugins
- Cheap shared hosting with limited server resources
- No browser caching or CDN configuration
- Unminified CSS, JavaScript, and HTML
- Render-blocking resources that delay page display
How to Know Where Your Site Stands
Run your site through Google PageSpeed Insights (free) to get a Core Web Vitals score and specific recommendations. A score below 50 on mobile is a serious problem that's costing you customers and rankings.