Website Redesign Checklist
A website redesign done wrong can wipe out years of SEO progress in days. This checklist ensures you preserve your rankings, traffic, and customer experience through the transition.
Pre-Redesign Checklist
- Crawl and document all existing URLs
- Export current Google Analytics baseline metrics
- Record current keyword rankings
- Identify top-performing pages by traffic and conversions
- Document all existing backlinks
- Back up the existing site completely
During Redesign Checklist
- Maintain URL structure where possible
- Set up 301 redirects for any changed URLs
- Preserve title tags, meta descriptions, and heading structures
- Transfer all schema markup and structured data
- Ensure canonical tags are correctly configured
- Test all forms, checkout flows, and conversion paths
Post-Launch Checklist
- Submit new sitemap to Google Search Console
- Monitor rankings for the first 30 days
- Check for crawl errors in Search Console
- Verify all 301 redirects are working
- Confirm Analytics tracking is firing correctly
- Test site speed and Core Web Vitals