Tutorial Video Curation Strategy
Tutorial video content is one of the most powerful forms of content marketing available. Well-optimized how-to and tutorial videos generate search traffic on both Google and YouTube — creating two organic discovery channels from a single content investment.
Why Tutorial Videos Work
- How-to searches are among the highest-volume query categories on both Google and YouTube
- Tutorial content demonstrates expertise before the prospect has spoken to you
- Video content has significantly higher engagement rates than text alone
- Embedded videos increase time-on-page, which signals quality to search engines
Building a Tutorial Video Content Strategy
- Identify the top 20 questions your customers ask before and after purchase
- Create or curate high-quality tutorial videos answering each question
- Optimize video titles, descriptions, and tags for both Google and YouTube search
- Embed relevant videos on corresponding website pages
- Create a hub page that organizes tutorials by category