Shopify vs WooCommerce vs BigCommerce

Choosing the right e-commerce platform is one of the most consequential technology decisions a business makes. Here's an honest, practical comparison.

Shopify

• Best for: Most small to mid-market businesses, especially those prioritizing ease of use and growth
• Cost: $39–$399/month + 0.5–2% transaction fees (waived with Shopify Payments)
• Strengths: Easiest to use, best app ecosystem, excellent support, built-in payments
• Limitations: Transaction fees unless using Shopify Payments, less flexibility for custom development

WooCommerce

• Best for: Businesses that already have WordPress or need maximum customization
• Cost: Free plugin, but hosting + extensions add $50–$200+/month
• Strengths: Maximum flexibility, no transaction fees, full ownership
• Limitations: Requires more technical management, security and performance are your responsibility

BigCommerce

• Best for: Mid-market to enterprise businesses with complex catalog needs
• Cost: $39–$399/month (no transaction fees)
• Strengths: No transaction fees, strong B2B features, good native SEO
• Limitations: Smaller app ecosystem, annual revenue caps trigger plan upgrades

PMG builds on all three platforms. Tell us your requirements and we'll recommend the right platform.