Meta Business Suite Setup Guide
Meta Business Suite is where you manage your Facebook Page, Instagram account, ad accounts, and pixels. Setting it up correctly from the start prevents the headaches that plague poorly configured accounts.
Critical Setup Steps
- Create your Meta Business Suite at business.facebook.com
- Enable two-factor authentication immediately
- Add your Facebook Business Page
- Connect your Instagram account
- Create your advertising account
- Install and configure the Meta Pixel on your website
- Configure the Conversions API for server-side tracking
- Verify your business domain
- Add team members with appropriate permission levels
- Grant agency or partner access correctly (as a partner, not an admin)
The Asset Ownership Principle
Your Business Manager should own all assets — Pages, ad accounts, and pixels. Never let an agency create assets under their Business Manager for your business. If the relationship ends, you lose access to everything.