Fixing Failing Digital Advertising Campaigns
Most failing advertising campaigns fail for specific, diagnosable, fixable reasons. This is the systematic audit framework PMG uses to rescue underperforming campaigns.
Google Ads Campaign Audit
- Are you targeting the right keywords? Check search term reports for irrelevant queries consuming budget.
- Is your Quality Score acceptable? Low Quality Scores (below 5) increase CPC and hurt ad position.
- Is conversion tracking firing correctly? You can't optimize what you can't measure.
- Is your landing page converting? Even a great ad fails if the destination page is poor.
- Are negative keywords preventing budget waste? This is often the single biggest quick win.
Meta Ads Campaign Audit
- Is your pixel installed and tracking conversions accurately?
- Is your audience too broad, too narrow, or overlapping with other ad sets?
- Is your creative generating above-average CTR? Benchmark is 1%+ for most categories.
- Is your campaign in the learning phase with insufficient conversion data?
- Is there message match between your ad and landing page?